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Gold prices soar! There are young people who "make gold at home" and earn 50,000 yuan a month

Wu Meng never imagined that a short video of self-learning to strike gold at home had more than 130,000 likes, favorites and messages on Xiaohongshu, as a handmade blogger with more than 1.2 million fans on the whole network, she deeply felt the “explosive power” of the recent gold fever.

Similar to Wumeng, there are still many young people who carry out this “home gold experiment” on social networks. With the trend of “melting the old and making the new” and “gold bar customization”, many young people choose to melt the old jewelry of their mothers, and make a ring and a pendant for themselves in this unique way.

According to media reports, the owner of a gold shop in Linping, Hangzhou, has tripled his orders in a month, and customers have been lined up from morning to early morning, and the boss sometimes has to be busy until 1 a.m. before leaving work. In Shenzhen’s Shuibei gold market, some merchants took advantage of “Nezha 2” to launch their own “Qiankun circle bracelet”, which has also become a “hot model” in gold shops.

From hoarding gold beans to buying gold stickers for mobile phones, and then to the traditional business of “striking gold” with fire, the gold consumption craze of young people continues.

The gold shop received the “Splashing Wealth”, and the “Star Same Style” had the highest click rate

Wang Bing has been working in a domestic gold brand for more than 15 years, and she has deeply felt the soaring price of gold in recent years. Rising in tandem with the price of gold is the public’s enthusiasm for gold jewelry: “It seems that the higher the price, the better the business in the store, especially in the past two years, everyone’s demand for ancient gold has risen.” ”

Correspondingly, another ancient and traditional gold mining business is also quietly breaking out, she told “World Online Business” that at present, except for brands such as Chow Tai Fook, most gold brands provide foreign gold collection services, “but there are discount fees and processing fees”. Privately, she also received a lot of customers who want to “melt the old and make the new”, asking her to recommend a reliable gold shop, in the exchange, she repeatedly mentioned the Shenzhen Shuibei market, saying that the gold service here is more hot and mature.

Relevant media reports show that its reporter visited the Shenzhen Shuibei International Trading Market during the Chinese New Year, in the market, consumption is hot, crowded, among which some merchants take advantage of Nezha to launch their own design of the “Qiankun circle gold bracelet”, which is quite popular, and there are shops “to one out of one”.

An employee of a bank in Hangzhou told the “World Online Business” that they began to sell investment gold bars on January 20, and the initial trading time on the line was 9:30-13:00 on the securities trading day, “Today’s 10-gram gold bar price is 6995 yuan, which is equal to 699.5 yuan / gram.” “It’s lower than the market price, so there will be a lot of young people who buy gold bars to melt gold custom jewelry.

Cost-effective and personalized, is the reason why many young people choose to “strike gold”, a Hangzhou gold shop owner said that their peak season daily revenue of about 5,000 yuan, rough estimates, monthly revenue of about 100,000 yuan.

Strike gold at home, with a monthly income of 50,000

For Wu Meng, a handicraft blogger with strong hands-on ability, the threshold for gold mining at home is not high.

The reason for her gold striking was that she had a gold necklace at home, but the style was outdated, and it happened that there were elders in the family who opened a gold striking shop, so she became a “gold mining apprentice”. Before learning to strike gold, she referred to a large number of videos, “I think it’s very difficult before I try myself, mainly because I’m afraid of fire and fried gold.” ”

She told “World Online Merchants” that she tried silver first under the guidance of her elders and was lucky to succeed once, but she recalled that her hand holding the musket was still shaking. After a few more experiments, my hands became more steady, and the learning process took only one afternoon.

The steps of striking gold are included in her video, and she says that she has done it roughly, and if she pursues perfection, she will add steps such as over-acid, sanding, and polishing in the future, because grinding at home will wear and tear, and she gave up this step.

She punched a bow pendant in the video twice, the first time because the bow was incomplete because of the lack of gold, and then she made up 1 gram to form it.

After the gold striking video was broadcast, “some people think it’s very simple, and they are also excited to learn, and there are gold mining enthusiasts who post their own works, and there are professional practitioners who say that my finished product has room for improvement, encouraging me to continue to learn and spread, and some practitioners criticize me for being too rough and fake.” Wu Meng said. But in any case, this video still broke the circle.

“World Netmerchants” observed that whether it is on Douyin or Xiaohongshu, videos related to gold mining have good traffic, and based on hot events, it has also allowed content creators to find a new channel for gold nuggets.

On social media, there are also many young people who have turned it into a business by teaching themselves to make gold. Some netizens posted on Xiaohongshu that their husband and wife made 50,000 yuan a month by playing gold at home, and attracted nearly 10,000 fans for them by updating their daily life of gold mining.

There are countless cases of “getting rich” by opening a gold store at home. A blogger named “Teacher Wang Teaches Gold Mining” posted on the self-media that he opened a 40-square-meter gold mining shop and made millions of gold nuggets in half a year.

On Taobao, gold-related peripherals are also selling well. In the flagship store of Keyute, more than 80,000 pieces of molten gold bowls have been sold, and more than 30,000 pieces of gold polishing agate knives have also been sold.

In addition to the above tools, there are also merchants who directly write the title of the baby as “self-taught gold mining tools”, so that young people can shop more conveniently in one stop.

Behind the “gold boom”, young people have set off a new gold consumption boom

“In the past two years, there have been a lot more post-90s people who have bought gold jewelry, some of these young people are buying ‘three golds’ and ‘hardware’ for marriage, and the other part is for the needs of daily decorations, often taking pictures on the Internet to find the same style offline.” Wang Bing said that during the Spring Festival this year, jewelry related to the “snake” element is also quite easy to sell.

n recent years, some new ways of consuming gold are becoming popular among young people.

Chow Tai Fook, for example, offers a trade-in service for gold, which is more valuable for young consumers who are keen on fashion.

There are also popular “small golden beans” in previous years, young people force themselves to save by “saving golden beans”, small golden beans 1 gram, the price is slightly higher than the basic gold price, but compared with thousands of yuan of jewelry products, the threshold is obviously a lot lower. There are many young people who save one every month and celebrate a “bumper harvest” at the end of the year.

“World Online Business” observed that there are many gold shops that use “gold bean bracelets” as marketing gimmicks to attract users’ curiosity, and a gold bean can also be made into a hollow thin bracelet.

During the Spring Festival in 2025, the 19.9 yuan mobile phone gold sticker has become a “fashionable accessory” for the Spring Festival party, and since the beginning of this year, more than 200,000 pieces of pure gold mobile phone stickers have been sold on Taobao, allowing more young people to achieve “golden freedom”.

Whether it is the bank hoarding gold bars, or saving small gold beans, buying gold stickers, or striking gold, they are all new consumer demand released at the moment when gold prices are soaring. A practitioner said that choosing the right track is more important than hard work, and the hot golden track has made many people earn a pot of gold.

“I think the ‘gold strike’ craze reflects the younger generation’s pursuit of a fusion of tradition and modernity, as well as a preference for personalised, cost-effective goods. How long this trend lasts depends on a number of factors. If the economic situation improves in the future and other types of investment opportunities increase, some young people may turn their attention to other areas. The long-term trend in the price of gold can affect consumer interest in gold investment. If the price of gold continues to rise, it may attract more people to participate; Conversely, if the price of gold falls, enthusiasm may wane. Yang Huaiyu, an analyst in the large consumption industry, told “World Net Business”.

At the same time, whether the supply capacity of the “gold-struck” market can keep up with the growth of demand is also a key factor, which may lead to a weakening of consumer interest once the market style tends to be homogeneous. As with all businesses, the supply side of the gold mining industry needs to find growth in change.

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未经允许不得转载:Entering China » Gold prices soar! There are young people who "make gold at home" and earn 50,000 yuan a month

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