Entering ChinaWith the continuous recovery of China’s tourism industry, “ChinaTravel” has become a new traffic password in various places.
On February 27, the reporter learned from the “Water Charm Jiangsu” dialogue and cultural tourism exchange event held in Nanjing that in 2024, Jiangsu will receive a total of 2.657 million inbound overnight tourists and achieve foreign exchange income of 3.39 billion US dollars, an increase of 83.2% and 22.8% year-on-year respectively.
Li Chuan, deputy director of the Jiangsu Provincial Department of Culture and Tourism, introduced at the meeting that in the past year, Jiangsu has continued to deepen the integration of culture and tourism, improve the quality of tourism, and strive to promote the recovery of inbound tourism.
In terms of policy guidance, last year, Jiangsu Cultural Tourism seized policy opportunities such as visa-free entry and transit, focused on the concerns of overseas tourists, and launched two policies and 14 measures to enhance the convenience and experience of inbound tourism and promote the recovery of the inbound tourism market.
In terms of facilitating travel, in order to improve the level of tourism services, Jiangsu has improved the multilingual guidance and identification system and the software and hardware facilities required to accept mobile payment, bank cards, cash and other facilities in cultural and tourism venues. At the same time, we will promote the construction of multilingual websites and online English reservation areas for inbound tourists in key cultural and tourism venues to provide more convenient services for foreign tourists.
In terms of external publicity, focusing on cultural exchanges and tourism cooperation, Jiangsu actively tells the story of “Water Charm Jiangsu” to the world, holds 12 cultural tourism promotion and exchange activities abroad, and invites more than 130 cultural and tourism institutions, more than 100 travel agents and media representatives from nearly 40 countries to participate in Jiangsu’s characteristic cultural tourism activities, so as to enhance the popularity and influence of “Water Charm Jiangsu”.
During the event, the inbound tourism policies of Jiangsu Province and various cities in the province were also released, and Li Xinjian, chief expert of major national social science projects and professor of Beijing Second Foreign Language Chinese College, gave keynote speeches on innovation to promote the deepening development of inbound tourism in Jiangsu, relevant comrades of the Propaganda Department of Zhangjiajie Municipal Party Committee, heads of cultural tourism sections of enterprises such as Ant Group, Ctrip, Xiaohongshu, and well-known foreign travel bloggers shared dialogues.
