Dong Mingzhu responded to “Dong Mingzhu’s healthy home”: all the reputation is smashed into it, and if it is not done well, it will be over
Recently, Gree Electric Appliances announced the launch of a new strategic brand “Dong Mingzhu Healthy Home”, and successively launched the renaming of stores across the country, which caused heated discussions.
Dong Mingzhu responded in an interview: “Gree Store” was renamed “Dong Mingzhu Health Home” others will study what it is, and the name change to “Dong Mingzhu Health Home” is also to smash all his reputation into it, and if it is not done well, it will be over.
Regarding the online rumor that “Dong Mingzhu binds Gree”, Dong Mingzhu said that he felt ridiculous, and if he was not responsible, he could eat mixed rice for three years; Regarding the statement of “occupying Gree”, Dong Mingzhu responded: “Gree is a listed company, even if it is renamed ‘Dong Mingzhu Company’, 90% of the shares are also in the market, and the three words Dong Mingzhu are already the trademark of Gree Company.” ”

According to incomplete statistics, at present, Shandong, Hunan, Sichuan, Guangdong, Jiangxi and other provinces have stores in the renamed “Dong Mingzhu Healthy Home” stores. A staff member of a “Dong Mingzhu Healthy Home” on the Douyin platform said, “All of our Gree stores across the country will be changed to Gree Dong Mingzhu Healthy Home.” ”
In this regard, Zhu Lei, marketing director of Gree Electric Appliances, had a discussion with a number of media and talked about the new strategic brand “Dong Mingzhu Healthy Home”. Zhu Lei said that the outside world has a misunderstanding of “Dong Mingzhu’s healthy home” and feels that Dong Mingzhu is transferring Gree’s assets. In the dialogue, he emphasized, “It’s not Dong Mingzhu’s Gree, but Gree’s Dong Mingzhu.” ”
Zhu Lei explained that the three words “Dong Mingzhu” have been registered by Gree, and Dong Mingzhu himself has no way to use his name to monetize.
“Mr. Dong has a lot of traffic, we all know that traffic is wealth, but Mr. Dong himself can’t use his name to realize, because her name belongs to Gree, she has been on Gree all her life, and even her name has been taken away by the company.”

Previously, when Dong Mingzhu was interviewed by Sichuan Watch, he answered DeepSeek’s sharp question: Whether Gree can maintain its competitiveness under the “de-Dong Mingzhu” is an ultimate test.
In this regard, Dong Mingzhu responded: “Gree will not be good because of Dong Mingzhu, or not good because of Dong Mingzhu, we will check our pulse.” ”

Dong Mingzhu, who was born in 1954, is 71 years old this year, and has been the chairman and director of Gree Electric Appliances since 2001. According to the resume, as of now, Dong Mingzhu holds about 101 million shares of the company, which is the same as at the end of the third quarter of last year, with a shareholding ratio of about 1.79%, corresponding to a current market value of more than 4.1 billion yuan.
On February 24, the term of the twelfth board of directors of Gree Electric Appliances is about to expire. Under the chairmanship of Chairman Dong Mingzhu, the board of directors of the company unanimously deliberated and approved the list of director candidates.
Among them, the candidates for non-independent directors are Dong Mingzhu, Zhang Wei, Zhang Jundu, Shu Lizhi and Zhong Chengbao, and the candidates for independent directors are Zhang Qiusheng, Cheng Ming, Li Hongqi and Weng Guomin.