ers are organizations that provide contact services to customers on their behalf, and they go beyond the traditional telephone customer interaction center to handle cross-channel and cross-language communications, including voice calls, email, online chat, text messaging, social media, and more. Its key technologies include interactive voice response (IVR) systems, automatic call distribution (ACD), customer relationship management (CRM) software applications, and predictive analytics.
With the application of artificial intelligence, cloud computing, big data and other technologies, the service content and mode of the contact center have been continuously deepened and upgraded, the number of industry practitioners has formed a certain industrial scale, and the contact center has gradually developed into a smart scene interaction center, which is widely used in many industries such as finance, telecommunications, and the Internet, and the demand for contact center standardization is becoming increasingly significant worldwide. According to statistics, the market size of global contact center services has reached 30.1 billion yuan in 2023, and contact center services are widely used in many industries such as finance, telecommunications, and the Internet, becoming an important support for enterprises to improve customer satisfaction and optimize operational efficiency.
As the host country of the ISO/TC 351 Secretariat, China will uphold the concept of “extensive consultation, joint contribution and shared benefits”, build a good platform for international standardization cooperation of the contact center, unite international counterparts and global partners to jointly formulate international standards, and contribute to the prosperity and development of global trade.