Entering China
As an important force in modernization, how should state-owned enterprises move forward in pursuit of green and draw a new picture of a beautiful China? And how to add new momentum to high-quality development by developing new quality productivity? Kweichow Moutai has been taking ecology as the pen and innovation as the ink for many years, and has answered an excellent answer sheet.
Use ecology to compose a “song of the earth” dedicated to beautiful China
The Yangtze River is mighty, and the Yellow River is flowing with nine meanders. The great rivers connect the mountains and the sea, moistening the beautiful China. As a national enterprise from the depths of the mountains, in order to make the water clearer, the mountains greener, the sky bluer, and the wine more fragrant, it has contributed its own strength in promoting the ecological beauty of the river basin and building a beautiful China.
Kweichow Moutai’s corporate culture manual “Moutai Nine Chapters” clarifies the core values of “respecting people, being rational and virtuous”, so that Moutai people can treat nature with awe and gratitude, conform to the laws of nature, and earnestly practice the concept of “lucid waters and lush mountains are invaluable assets”.
In order to help the construction of a beautiful China, what other work has Kweichow Moutai done in recent years?
It is understood that for a long time, Kweichow Moutai has always regarded green ecology as the greatest wealth, the strongest advantage and the best brand, adhered to ecological priority, promoted green development, actively responded to the national strategy, and promoted the implementation of the “double carbon” goal; adhere to the harmonious coexistence of man and nature, and actively practice biodiversity conservation; We will make every effort to promote the industrial cycle and promote ecological and green development; We will continue to deepen the comprehensive environmental management of the production area, strive to protect the blue sky, clear water, green mountains and pure land of Moutai, strive to be a good progressiver who adheres to ecological priority, and make every effort to build a green Moutai.
Across rivers, lakes and seas, Kweichow Moutai is still advancing to promote the harmonious coexistence of man and nature and the construction of a beautiful China.
Use innovation to add new development momentum to high-quality development
In recent years, the country has vigorously developed new quality productivity and promoted the transformation and upgrading of traditional industries, which has also brought new opportunities for the improvement of the competitiveness of national brands and high-quality development.
As a “time-honored” national brand, Moutai has always sought innovation and change, promoted the professional, digital and green development of Moutai with new quality productivity, adhered to the principle that science and technology are the primary productive forces, talents are the first resource, and innovation is the first driving force, and used science to inherit beauty and innovate the beauty of science and technology, and better meet people’s yearning for a better life and promote the high-quality development of the industry by brewing higher quality and higher quality Moutai.
According to reports, in 2024, Kweichow Moutai will achieve revenue of 187.19 billion yuan, a year-on-year increase of 13.3%. How did Kweichow Moutai deliver such an impressive report card? The relevant person in charge of Kweichow Moutai gave the answer. On the one hand, through the “four good” projects of improved seeds, good methods, good soil and good conditions, the quality of raw materials will be improved, and the germplasm and genetic resources of raw materials will be enriched. Kweichow Moutai attaches great importance to the quality and innovation of liquor products, relying on the scientific research resources of “two centers and one station”, and launches scientific and technological innovation projects in seven major areas: brewing raw materials, brewing environment, brewing microorganisms, process control, liquor flavor and quality, food health and safety and standardized management, and continues to promote qualitative breakthroughs and systematic improvement of scientific and technological innovation. All along, Moutai has practiced “quality is the soul of life”, continuously improved the “Moutai Standard”, strengthened quality control, and built a good pattern of the whole chain, upstream and downstream jointly maintaining quality. On the other hand, Moutai is committed to continuously innovating business models, promoting digital transformation and upgrading across the whole domain, and vigorously improving the efficiency of value chain management through the construction of industrial Internet, smart Moutai 2.0, i Moutai digital marketing platform, smart stores and other projects.
In addition, Moutai has accelerated the development of biotechnology and boosted the transformation of social productivity. Actively through the integration of “4T” technology, the use of synthetic biotechnology to explore the microbial metabolism pathway, and then derive the corresponding “food” and “beauty” products, to achieve industrial operation; In the green material track, Kweichow Moutai uses synthetic biotechnology to produce bio-based degradable materials, thereby reducing production costs; In the digital track, Kweichow Moutai also uses synthetic biotechnology to incubate a number of equipment manufacturing and productive high-end service industries including traceability, biological functional materials, etc.
Use action to go all out to fight the closing battle of the “14th Five-Year Plan”.
2025 is the final year of the “14th Five-Year Plan”, a key year to push the comprehensive deepening of reform to depth, and a “strong foundation and solid year” for Moutai.
Yin Yin’s original heart is like a rock, and the answer sheet of the times is always new. Based on the new year, Moutai will conscientiously summarize the major achievements and valuable experience achieved in deepening the reform of the procurement and supply management system and marketing system, and make every effort to build a supply chain that is compliant with laws and regulations, open and transparent, intensive and efficient, effectively improve the resilience and safety level of the supply chain, and comprehensively promote the standardized, lean, collaborative and intelligent development of Kweichow Moutai’s procurement management. In terms of the reform of the marketing system, Kweichow Moutai will continue to build and improve the marketing system, innovate the working mechanism of “inheritors”, and actively support the integration of inheritors into the business of Moutai.
Moutai’s corporate core values of “respecting people with respect for nature, being rational and virtuous” coincide with the ESG concept. For a long time, Kweichow Moutai has been following the law of “integrity and innovation” and practicing the responsibility of corporate governance. At the same time, Kweichow Moutai also adheres to innovation-driven development, carries out management improvement actions against world-class enterprises, and continuously improves the ability and level of modern corporate governance, winning the “National Quality Award” for three consecutive years, and also being awarded the “Seven Diamonds” enterprise of the EFQM Global Award in 2024, and jumping from B to BBB in the rating result of MSCI, an international ESG rating agency. In the new year, Kweichow Moutai will continue to introduce ESG strategies into the whole life cycle management of enterprises and promote the sustainable development of the company.
It is understood that on the new journey of high-quality development, Kweichow Moutai will continue to shoulder its responsibilities, adhere to the leadership of high-quality development and modernization, deeply practice the concept of ESG, continue to consolidate and strengthen the core position of the main liquor industry, make every effort to fight the closing battle of the “14th Five-Year Plan”, and contribute more Moutai strength to strive to write a chapter of Chinese-style modernization.
The story of Kweichow Moutai is a vivid practice of practicing sustainable development and promoting the construction of a beautiful China, as well as a valuable experience for the green development of the industry and polishing the brand business card. On the road ahead, Kweichow Moutai will continue to integrate “truth, goodness and beauty” into every detail, draw a new chapter of “high-quality” development with the ecological “high value” as the pen, and contribute to the construction of a better future where man and nature coexist in harmony and people walk together warmly.
