The reporter recently walked into Longshan Village, Miaoxi Town, Wuxing District, Huzhou City, and saw a group of white castle buildings gradually taking shape among the tea mountains and bamboo seas. The first phase of the Edelberg Manor project, a European-style romantic building surrounded by greenery, has entered the renovation sprint stage and is expected to open for trial operation in May 2025.
As a cultural tourism project with a total investment of 520 million yuan, Edinburgh Manor is characterized by European-style castles and holy road styles, integrating weddings, cultural and creative industries, catering, health, leisure, vacation and other diversified formats. “After the completion of the project, it will become a unique and immersive wedding holiday destination in the Yangtze River Delta region, allowing couples in the Yangtze River Delta region to find the ‘romance of Santorini’ here, and adding a dreamy new landmark to Huzhou’s cultural tourism map.” The person in charge of the project construction introduced.
Since 2025, with the promotion of the in-depth integration of culture and tourism as the main line, Huzhou has continued to implement the cultural tourism peak shaping project, and vigorously promoted the early planning, early start, and early production of cultural and tourism projects. It is reported that in 2025, the annual planned investment of the city’s cultural tourism projects will reach 35 billion yuan.
In order to continue to expand the “reservoir” of investment in cultural and tourism projects, Huzhou has activated the “spring water” of the cultural and tourism economy by improving the investment promotion mechanism and innovating the investment promotion method. “We have set up a key group for the city’s cultural and tourism investment promotion work, and implemented the ‘number one’ project for investment promotion.” According to the relevant person in charge of the Huzhou Municipal Bureau of Culture, Radio, Television and Tourism, at the same time, the members of the Municipal Bureau team incarnated as the “chief service officer of the project”, and went to various districts and counties to do the work, not only to participate in the districts and counties to go abroad to negotiate foreign investment, but also to coordinate and solve the problems and needs at the municipal level, so as to achieve “full investment, full investment, and comprehensive investment”. In February, the city’s cultural tourism investment promotion contacted 32 batches of investment entities in Beijing, Shanghai, Suzhou and other places, and completed the signing of 15 projects such as Miguo Agricultural Cultural Tourism Industrial Park and Shancun Nanyue Hotel, with a total investment of 1.128 billion yuan. In addition, it will focus on following up 21 projects such as Haichang Ocean World and Dafeng Digital Art “Future Island”. Since 2025, the city has signed a total of 25 cultural tourism projects.
Anchoring the goal of “introducing 80 new high-quality cultural and tourism projects throughout the year and achieving new breakthroughs in major projects of more than 2 billion yuan”, Huzhou also strives to improve the “gold content” and “new content” of the project. At the beginning of 2025, Huzhou released the 2025 investment promotion and welcome plan for the city’s cultural and tourism industry, introducing 12 types of cultural and tourism projects around the three themes of “green, characteristic and integration”, and released a series of investment promotion policies and regional key investment content. “We will focus on promoting the investment of emerging formats and scenarios of cultural tourism such as Chinese aesthetics, ecological vacations, mountain sports, and travel with pets.” The relevant person in charge of Huzhou Municipal Bureau of Culture, Radio, Television and Tourism introduced.