The Spring Festival is approaching, and the film market is gradually heating up. Since the pre-sale of the 2025 Spring Festival stalls opened on January 19, a number of records have been refreshed. This year’s Spring Festival movie categories are more abundant, and the top five pre-sales cover martial arts, mythology, animation, suspense, action and other themes. The average duration of the film is more than 137 minutes, setting a new record for the longest Spring Festival film in Chinese film history. At the same time, the lowest ticket prices for the vast majority of blockbusters remain the same as last year.
According to data from the online platform, as of 17:20 on January 28, the pre-sale box office of new films in the Spring Festival in 2025 exceeded 1.1 billion, reaching a new high. “The Legend of the Condor Heroes: The Great Hero”, “Tang Detective 1900”, and “Nezha’s Demon Boy in the Sea” are among the top three in the box office list of new films in the Spring Festival in 2025.

Domestic “IP War”
A total of six new domestic films will be released during the Spring Festival this year, with rich genres and diverse themes, covering martial arts, mythology, animation, suspense, action and other themes.
“Fengshen Part II: War Xiqi” continues to write the dark line foreshadowing of the previous work, showing the growth trajectory of the characters and wonderful war scenes, and continuing the “Fengshen” classic with high-tech production.
“Nezha’s Demon Boy in the Sea” shows the wonderful story of Nezha in the sea, continuing the style of “super comedy and super burning visual effects”.
“Tang Detective 1900” retains the original genre style, while comprehensively upgrading the content innovation and production scale.
As China’s first nuclear submarine movie, “Operation Jiaolong” presents a broader battlefield and more complex combat situations underwater.
“Bear Infested: Restart the Future” is the final chapter of the “Bear Infested” sci-fi five-part series, dedicating a future adventure to the audience with “extreme romance and bold imagination”.
“The Legend of the Condor Heroes: The Great One” is adapted from Jin Yong’s classic martial arts novel, presenting the national spirit of “the great man of chivalry, for the country and the people” belonging to the Chinese.
The Spring Festival schedule attracts not only audiences, but also theater practitioners. In recent days, many new theaters have opened one after another, giving audiences a new choice to watch movies during the Spring Festival.
According to the data, from January 22nd to 27th, 221 new theaters were opened, including 206 newly registered theaters and 15 theaters transferred to theaters; 1,402 new screens and 157219 new seats. During the Spring Festival, these newly completed cinemas will provide audiences with a more convenient and high-quality movie-watching experience with their more advanced hardware facilities and better services.

A number of listed companies led the participation
It is worth mentioning that among the films in this year’s Spring Festival, in addition to “Bear Infested, Restart the Future”, which is led by Huaqiang Fangte, there are 5 films led by relevant listed companies.
According to the data, “Tang Detective” is the core IP of Wanda Films, and “Tang Detective 1900” also continues to be invested by Wanda Films; “Fengshen” is dominated by Beijing culture, and it is also the company’s core film project in recent years. “Shooting the Condor” is dominated by Chinese films. Chinese films have recently said that “Shooting the Condor” will be released overseas, and the specific screening plan has not yet been determined. “Jiaolong Action” is controlled by the owner of Bona Films. The company mentioned in January this year that “Jiaolong Action” hopes to present the audience with a high-standard, high-completion, breakthrough and good-looking film.
The main investor and distributor of “Nezha” is Guangguang Media. Guangguang Media recently mentioned on the interactive platform that “Nezha’s Demon Boy in the Sea” has planned and will launch derivative products with a wide range of categories and prices in a timely manner, including trendy toys, figures, statues, cards, stationery, food toys, badges, stands, publications, plush products, daily necessities, etc. “Bear Infested: Restart the Future” is a classic animated film IP that has lasted for more than ten years, although the leading party, Huaqiang Fangte, is not an A-share company, but many listed companies such as Wanda Film, China Film, and Hengdian Film and Television have also participated in the film.
Many film and television companies are looking forward to the overall performance of the Spring Festival stalls. In a recent institutional research event, Bona Film said that the film market needs to continue to innovate and high-quality content to bloom in order to drive the market heat. With so many high-profile films released at the beginning of 2025, 2025 is a year worth looking forward to; Wanda Film said in a recent announcement that the supply side of films will continue to pick up in 2025, and many heavyweight films will be scheduled for the Spring Festival at the beginning of the year, which is expected to boost movie demand and promote the box office to achieve new results at the beginning of the year.
Zhao Liying, Huang Bo, Xiao Zhan, etcMore than 50 filmmakers shouted
On January 26, Weibo Film and more than 50 filmmakers jointly launched the 2025 Civilized Movie Viewing Initiative, hoping to create a more immersive movie-watching atmosphere in the new year. Civilized movie viewing starts with you and me, say “no” to the screen camera!
The list of participating filmmakers is as follows:
Chen Sicheng, Dapeng, Dong Zijian, Fan Chengcheng, Fang Li, Fei Xiang, Huang Bo, Huang Minghao, Huang Xuan, Hui Yinghong, Jiang Qinqin, Jin Chen, Lei Jiayin, Li Gengxi, Lin Xiaojie, Liu Haoran, Liu Yase, Lv Yanting (Nezha dubbing), Ma Li, Narnaqian, Na Ran, Peng Yuchang, Shao Yihui, Shen Teng, Song Jia, Sun Yang, Tong Liya, Wang Baoqiang, Wang Junkai, Wang Yuan, Wu Lei, Xiao Yang, Xiao Zhan, Xin Zhilei, Yi Yang Qianxi, Yu Shi, Zhang Junning, Zhang Xueying, Zhang Zhilin, Zhang Zifeng, Zhao Liying, Donnie Yen, Zhong Chuxi, Zhou Xun, Zhou Ye, Zhu Yilong, Zhuang Dafei, the crew of “Bear Infested: Restart the Future” (in alphabetical order).

Subsequently, Huang Xuan, Chen Sicheng, Liu Haoran, Zhou Xun, Zhang Zifeng and others also forwarded and responded: “2025 Let’s watch movies in a civilized manner, refuse to take screen shots, start with you and me!” ”