From the former “south visitors to the north” chasing the north snow style, to the present “north snow to the south” so that the land of the south snow-covered, the snow and ice economy is like a strong winter warm current, quietly outlining a new growth pole on the economic map of our country.
This is not only the span of geographical space, but also the romantic narrative of the interweaving of “cold” and “hot” emotions, “ice” and “snow” dancing on the stage of The Times, together weaving a new picture of winter cultural travel consumption, its trend of novel, diverse forms, dizzying.
Ice and snow tourism, as the protagonist of this feast, has attracted countless eyes with its lively scenes. At the ski resort, laughter and the swish of skis slicing through the silence make up a winter movement; At the Ice and Snow Festival, bright lights and crystal clear ice sculptures complement each other, making the cold night warm and dreamy.
At the same time, dynamic ice and snow sports are becoming a bridge connecting people and nature, stimulating the health of the whole people, whether it is professional competitive events or public leisure and entertainment, are constantly widening the boundaries of ice and snow sports, challenging the shackles of the season.
What is more remarkable is that the ice and snow cultural and creative industry with unlimited potential is like a clear stream, skillfully integrating tradition and modernity, art and technology to create ice and snow derivatives that both carry cultural heritage and conform to modern aesthetics.
They are like a thousand sails racing, not only enriching the connotation of the ice and snow economy, but also crossing regional boundaries, making the ice and snow boom like an unstoppable wave from north to south. It swept the entire land of China, opening a new chapter in the joy of ice and snow shared by all people.