Spring Festival in 2025
It is the first Spring Festival after the successful application for the Spring Festival
in Shenzhen
Various tourist attractions, cultural venues, cultural, sports and entertainment venues
Dress up
Welcome tourists and citizens from all over the world
From Chinese New Year’s Eve to Lantern Festival
The 2025 Spring Festival holiday can be described as a “super long standby”
Shenzhen is once again on the list of domestic tourism
Top 4 popular destination cities
This year’s Spring Festival holiday
How many tourists does Shenzhen receive?
Which attractions are the most popular?
Let’s take a look
Shenzhen is on the list of domestic tourism
Top 4 popular destination cities
According to the latest data released by the Shenzhen Bureau of Culture and Sports, during the eight-day Spring Festival holiday in 2025 (January 28 to February 4, Chinese New Year’s Eve to the seventh day of the new year), Shenzhenreceived 8.947 million tourists, a year-on-year increase of 8.3%, and achieved a total tourism expenditure of 9.885 billion yuan, a year-on-year increase of 12.5%.
Among them, 7.767 million domestic tourists were received, a year-on-year increase of 7.0%; The number of inbound tourists was 1.18 million, a year-on-year increase of 18.0%.
According to Ctrip’s statistics, Shenzhen ranked first in inbound tourism during the Spring Festival, ranked fourth among popular domestic tourist destinations, ranked in the top 6 destinations for family travel, and ranked top 8 in car rental destinations. According to Ctrip’s background data, Shenzhen ranks fourth in the country in terms of consumption amount and seventh in the country in terms of arrivals.

Shenzhen is on the list of inbound tours
No. 1 among the most popular destinations
According to the “2025 Spring Festival Tourism Summary Report” released by Ctrip, “intangible cultural heritage”, “ice and snow” and “cold shelter” have become the three popular routes, and the collision of warm and pleasant coastal climate with beautiful scenery, food and New Year’s flavor has made the “25 degrees north latitude tourism golden belt” where Fujian, Guangdong, Yunnan, Guangxi and Yunnan are located very popular with tourists.
Thanks to the favorable impact of cross-border travel policies such as visa facilitation, expansion of visa-free circle of friends, and implementation of the 240-hour new policy in 2024, cross-border travel has become the growth engine of the Spring Festival tourism market in the Year of the Snake.
According to the report, during the Spring Festival in 2025, cross-border travel orders will increase by 30% year-on-year, and the intangible cultural heritage of the Spring Festival and the high cost performance of Chinese tourism have amazed foreign tourists who travel to China.
The top 10 source countries for inbound tourists are South Korea, the United States, Malaysia, Singapore, Japan, the United Kingdom, Thailand, Russia, Australia and France. The most popular destinations for inbound tourism are Shenzhen, Shanghai, Guangzhou, Beijing, Zhuhai, Chengdu, Zhongshan, Harbin, Foshan and Chongqing.
The flow of people in traditional tourist attractions has not decreased
Emerging cultural and tourism resources have become the “new favorite” of tourists
Where do tourists and citizens who come to celebrate the New Year like to play?
During the 8-day Spring Festival holiday, Shenzhen’s key monitoring scenic spots (23) received 2.8578 million tourists, a year-on-year increase of 1.8%, and the operating income was 152.2374 million yuan.
The top five scenic spots in terms of reception are: Happy Coast, Happy Harbor, Gankeng Ancient Town, Huaqiang North Pedestrian Street, and Window of the World.

(Photo source / Innovation Nanshan)
It is worth mentioning that the emerging cultural and tourism resources are becoming the “new favorite” of tourists.
For example, the total number of viewers of the light show in the Civic Square exceeded 182,000, the bus group’s “Red Fat Man” tourist bus received about 12,000 tourists per day, and the China Merchants “Bay Area Sea Tour” project received about 7,000 tourists per day. Xiaomeisha Ocean World receives about 5,000 visitors per day; Zhongying Street receives about 24,000 tourists per day, and Nantou Old Town receives about 40,000 tourists per day.

(Photo source / Innovation Nanshan)
There is also a 2025 tourism calendar that integrates performances, exhibitions, events, concerts, and exhibitions in 2025.
It has more than 300 activities, among them, the blockbuster product “Penguin Mobile Island” has attracted nearly 300,000 people in 10 days since its opening on January 24, the “Dapeng Winged Goose” and a number of creative penguin installations have attracted a large number of tourists and citizens to take photos and check in every day, and nearly 40,000 people have made reservations and deeply experienced the innovative interactive exhibits, and the daily limited number of reservations is in short supply.

In addition, public cultural and sports venues are also popular. During the Spring Festival, Shenzhen Library, Shenzhen Museum, Shenzhen Art Museum, Shenzhen Cultural Center, Guan Shanyue Art Museum, Shenzhen Swimming and Diving Hall, tennis courts and other municipal public cultural and sports venues are open normally, with a total of more than 400,000 visitors, a year-on-year increase of 79.6%, and more than 30 boutique exhibitions will be held, providing citizens and tourists with a rich and colorful New Year literary and artistic feast.