Entering ChinaRecently, the National Development and Reform Commission and the Ministry of Finance jointly issued a blockbuster news – “Notice on the implementation of large-scale equipment renewal and consumer goods trade-in policy in 2025.” The core of the notice is that from the beginning of 2025, the state will introduce a series of unprecedented subsidies, the scope of subsidies not only includes cars and home appliances, but also for the first time, mobile phones and other digital products into the scope of subsidies. Today, let’s talk about how to buy a mobile phone in the face of such a policy to maximize the use of concessions.
According to the rules, individual consumers can enjoy a 15% subsidy of the product sales price when purchasing a mobile phone, tablet, smart watch bracelet with a unit price of no more than 6,000 yuan, but each type of product is only limited to 1 subsidy, and the subsidy is capped at 500 yuan. This means that if you buy a phone that costs around 3,300 yuan, you will directly save 500 yuan in cash. However, it should be noted that if the price of the mobile phone exceeds 6,000 yuan, you will not be able to enjoy the national subsidy policy.
For example, most high-end models of the iPhone 16 Pro series and Huawei Mate 70 series will not be eligible for the subsidy due to their price of more than 6,000 yuan. Only the standard iPhone 16 and Huawei Mate 70 Standard edition are eligible. However, Apple and Huawei’s price cuts on some third-party platforms are sometimes considerable, such as the price reduction of the iPhone 16 Pro of up to 1,000 yuan. Therefore, if you have a preference for high-end models, you may wish to pay attention to the promotions of these brands, and there may be unexpected surprises.
For consumers who are interested in buying mid-range machines, this national subsidy policy is a great opportunity. It is recommended to focus on the mobile phone in the price segment of about 3,300 yuan, because in this price segment, the mobile phone can fully enjoy the subsidy of 500 yuan, that is, fixed 500 yuan.
Specifically, at present, there are REDMI K80 Pro, One Plus Ace5 Pro, Real GT7 Pro and iQOO Neo10 Pro models in the price segment of 3300 yuan, which are very suitable choices. As for the specific choice, you can decide according to your fondness for the parent companies of these brands, because their overall configuration is not very different.
In response to the news of the national subsidy rules, some mobile phone manufacturers have responded, and executives have calculated the benefits available for users in detail. Lei Jun, chairman and CEO of Xiaomi, asked consumers on Weibo: “State subsidies are coming, which new machine are you going to buy?” OPPO said that the state subsidy policy will effectively stimulate the enthusiasm of consumers to buy machines, enhance the purchasing power of the consumption side, and enterprises should provide more good products to the market through technological innovation in the supply side. OPPO and OnePlus mobile phone products and IoT products will actively participate in the national subsidy.
Hu Baishan, executive vice president of vivo, was optimistic about the positive impact of the state subsidy policy in an interview. He said that in the next year, the smartphone sales curve will change, the total volume may increase. But overall, this growth may simply bring forward consumers’ purchase plans, causing supply chain demand to move forward. The long-term development of the market still needs to pay attention to the overall replacement cycle, technological change trends and other comprehensive factors.
Honor said that the expansion of the “two new” policy in 2025 is an opportunity for intelligent terminal manufacturers. Enterprises can fully enjoy the advantages of China’s ultra-large scale consumer market, through national policy subsidies, high-quality supply to guide effective demand, continue the continuous recovery of China’s smartphone market, and bring a new round of market growth.
In short, this national subsidy policy is undoubtedly good news for the majority of consumers, so, what new machine do you plan to start before the year? Feel free to share your thoughts in the comments section and let’s talk about it!
